Four viral beauty brands you didn't know you could buy at Boots | The Sun

THIS week, high-street giant Boots opened a brand new beauty concept store in Battersea, with appearances from celebs like Chris Appleton and Sam Faires and hundreds of dedicated beauty fans hoping to get a first look at what the new store has to offer. 

Fabulous’ Beauty Editor Tara Ledden was the very first person to set foot inside the new Boots Beauty store and spoiler alert: it’s nothing like the Boots on your high street. 

Packed with over 250 brands across haircare, skincare, make-up, fragrance and electricals – but not a single deodorant or tampon in sight, it’s a real beauty destination. 

For the first time ever, there’s specially trained, dedicated skincare and haircare boots beauty specialists, and there’s even a dermatologically trained pharmasist on site who you can book appointments with to discuss skin concerns such as eczema, acne and psoriasis. 

Dyson, Shark, Cloud Nine and DryBar all have dedicated stands for their heat tools – and you’ll find Dyson experts in store to help you get to grips with their tools whether you’ve already got one at home or have put it at the top of your Christmas list. 

Most of the 250 brands you’ll recognise from the beauty halls up and down the country – spanning from affordable to pure luxury with everything from E.l.f. Cosmetics, Maybelline and Rimmel to celebrity approved icons like Armani, Dior, Nars and Bobbi Brown to shop from. 



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But, they’ve also launched some new and less expected brands which will surprise you! 

R.E.M. Beauty 

£16 from R.e.m Beauty – BUY NOW

Only one word comes to mind when I first saw this range: futuristic. 

It’s the brain-child of pop-sensation Ariana Grande, who is known for her playful make-up looks. 

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The space-age packaging and glitter packed formula’s are straight out a Euphoria dream world – making it perfect for party season!

If I had to pick one product from the range, without a doubt r.e.m. beauty Midnight Shadows Lustrous Liquid Eyeshadow, £16, take top spot. 

The pointed doe-foot applicator means you can apply them straight to your eyelid and then blend out with your finger for a seamless, low-maintenance glitter eye look. 


£33 from Boots – BUY NOW

If I was a betting person. I’d wager good money that Drunk Elephant is the most popular skincare brand of 2023. 

Despite launching an entire decade ago, thanks to a slew of viral launches on Tiktok this year the brand’s popularity has gone to a whole new level. 

Personally, I’m a huge fan of the B Goldi drops that launched at the start of Autumn. 

The subtle gold hue is the ideal antidote to dull winter skin, and the clever formula contains naicinamide to help reduce redness and dark spots over time while also controlling oil production and soothing skin, and isn’t at all oily or greasy like most glow-boosting primers. 


£34 from Boots – BUY NOW

Founded by hair stylist to the stars Jen Atkin – who boats a celeb client list including the likes of Jennifer Lopez, Chrissy Teigen, Katy Perry and basically every single member of the Kardashian family – it’s safe to say the hair products are some of the best on the market. 

OUAI Super Dry Shampoo, £24, is head and shoulders above the rest, and Ouai Wave Spray, £12, creates perfectly undone beachy texture every single time. 

What’s more surprising, is the brand makes some extremely impressive perfumes and body products, with the brand’s original body lotion – OUAI Body Crème, £34 – being a pretty solid dupe for La Mer!


£14 from Boots – BUY NOW

Out of all the new beauty brands that have come across my desk in the last couple of months, this is by far the most popular among the office – and their kids! 

It’s fun, no-frills and suitable for all ages. Never fussy or overcomplicated, and the formulas are gentle enough for even sensitive skin. 

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The accessible price point is an added bonus – everything in the range costs less than £20. 

It launched at on Wednesday, where you can get your hands on the much awaited dark-circle busting Bubble Morning Rays Brightening Eye Cream, £14, and you will find it in 200 stores nationwide from the new year! 

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