Autumn has arrived and bills are rising which is problematic for some families.
Lots of people are trying to find ways to cut back due to the cost of living crisis, and food doesn't come cheap. Throughout half term one restaurant is helping families out by offering kids free food.
New research released by Subway revealed half of UK parents and grandparents (55%) are facing financial hardship due to the cost of living crisis, with many (55%) concerned about making ends meet this half term. For this reason, the fast food chain decided to step in and help.
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Parents and grandparents are struggling to meet the costs of vital needs like food (23%) and clothes (25%), with less essential but equally important, birthday gifts (32%) for their loved ones. More than half of parents and grandparents (57%) said they would cut buying meals for kids on days out to save on other outgoings.
Other non-essential costs for the chop this half term will be days out (44%), entertainment – such as toys/video games and consoles (35%) and non-educational books (15%). For those that do buy food on the high street, many will seek out eateries that they feel are more affordable, with supermarkets (66%), fast-food/Quick Service Restaurants (45%) and cafes and deli’s (29%) topping the list.
Those choosing to spend anticipate they will pay £13 per child for food on days out, on average. The most important factor when deciding where to buy food on days out was, unsurprisingly, price (50%), But parents and grandparents also seek quality food (45%), and options that appealed to their kids (33%).
Shockingly, nearly half of parents and grandparents (44%) struggle to provide three meals a day for kids during half term breaks. So, to help support greater food security, Subway will provide all guests visiting a participating store with a child the option to receive a free Kids Pack when they order any Footlong Sub.
The deal is redeemable between October 16 and November 5 to guests who scan their unique Subway Rewards code (found in the Subway App). This offer follows on from the Sub You campaign last year, which saw Subway partner with Judi Love to raise awareness of the great deals from Subway as well as its partnerships with FareShare and the CC Foundation.
Kids Pack is a fun and tasty meal option that encourages youngsters to enjoy more nutritious food. Guests can choose a 4-inch Sub with a choice of filling – including ham, chicken, tuna, cheese or Veggie Delite®. It comes with the addition of over eight healthy choices of vegetables and salads.
As part of the offer, the kids will also bag a Robinson’s Fruit Shoot or bottle of water, a Bear Pure Fruit Yoyo and a complimentary packet of seeds to plant at home, so little ones can plant and grow their very own Salad Squad of tomatoes, sweetcorn, lettuce and onions.
Sara Stanner BSc MSc RPHNutr FAfN (Science Director, British Nutrition Foundation), said: "Good nutrition is key for healthy growth and development of children. But we know that the cost-of-living crisis is making it especially difficult for parents and carers to access the foods they need to provide a healthy diet.
"We need action across the food chain to help people to feed their children well and we welcome this initiative from Subway to make it easier to find healthier, affordable options for children when eating out this half term."
Kirstey Elston, Marketing Director for Subway UK and Ireland, added: "We want to make it easier for families to enjoy healthier and affordable meals together. So, we're really excited to be offering our first Kids Eat Free promotion this half term – helping families save money, without having to sacrifice on quality."
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