{"id":244105,"date":"2023-12-19T16:28:20","date_gmt":"2023-12-19T16:28:20","guid":{"rendered":"https:\/\/lovemainstream.com\/?p=244105"},"modified":"2023-12-19T16:28:20","modified_gmt":"2023-12-19T16:28:20","slug":"apple-has-17-billion-rescue-mission-to-avoid-smartwatch-ban","status":"publish","type":"post","link":"https:\/\/lovemainstream.com\/lifestyle\/apple-has-17-billion-rescue-mission-to-avoid-smartwatch-ban\/","title":{"rendered":"Apple has $17 billion rescue mission to avoid smartwatch ban"},"content":{"rendered":"<h1> Apple&#8217;s $18bn smartwatch rescue mission: Tech giant races to avoid historic ban in the US that could last until 2028<\/h1>\n<ul>\n<li><strong>A report claims that Apple is spending $17 billion to avoid a smartwatch ban<\/strong><\/li>\n<li><strong>Engineers are working to change how oxygen levels are measured\u00a0<\/strong><\/li>\n<li><strong>READ MORE:\u00a0 Apple could be BANNED from selling smartwatches in the US\u00a0<\/strong><\/li>\n<\/ul>\n<p>Apple has launched a $17 billion rescue mission to save its smartwatches from being banned in the US due to patent infringement claims.<\/p>\n<p>Engineers will use the funds to adjust how devices&#8217; algorithms measure oxygen saturation and show data to users before the clock runs out on December 24.<\/p>\n<p>That is when all Apple Stores in the US must stop selling the Series 9 and Ultra 2 models after an order by America&#8217;s trade watchdog, which ruled the tech giant stole copyrighted tech.<\/p>\n<p>The blood oxygen feature is the focus of a legal dispute involving Apple and California-based biotech company Masimo, which says Apple poached its staff and stole IP to use in its own devices.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/19\/13\/79127861-12881267-image-a-1_1702993517706.jpg\" height=\"425\" width=\"634\"><\/p>\n<p>Apple has launched a $17 billion rescue mission to save its smartwatches from being banned in the US due to patent infringement claims<\/p>\n<p>Apple will stop selling the watches on its website on Thursday and pull devices from its roughly 270 brick-and-mortar outlets by December 24.\u00a0<\/p>\n<p>But customers who placed orders can collect them at stores before the deadline.<\/p>\n<p>The move is expected to lose Apple around $200 million around the holiday season.\u00a0<\/p>\n<p>The company&#8217;s wearable industry is worth around $18 billion in revenue a year.<\/p>\n<p>And if the White House does not veto the ban, Apple would have to wait until 2028 to begin sales because that is when Masimo&#8217;s two patents expire.\u00a0<\/p>\n<p>The company&#8217;s retail locations have already been told to swap out signs for the wearable, promoting the device without showing images of the Series 9 and Ultra 2 &#8211; Apple&#8217;s latest smartwatches that are the focus of the ban.<\/p>\n<p>A report from Bloomberg\u00a0revealed Apple&#8217;s rescue mission, stating Apple could settle with Masimo, the Irving-based company that filed the suit, but the move is improbable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/19\/14\/79127867-12881267-image-a-2_1702994636748.jpg\" height=\"719\" width=\"634\"><\/p>\n<p>Engineers are reportedly racing to adjust how devices&#8217; algorithms measure oxygen saturation and show data to users before the clock runs out on December 25 &#8211; Christmas Day.\u00a0A complete ban would prohibit Apple from importing new Series 9 and Ultra 2 devices<\/p>\n<p>Details of the exact software changes are unknown, but industry experts speculate Apple will change algorithms enough to address patent violations.<\/p>\n<p>However, Masimo&#8217;s patents focus on hardware, not software, which emits light on the skin to collect data on blood oxygen levels.\u00a0\u00a0<\/p>\n<h3>READ MORE: Apple Watch Series 6 first to read blood oxygen levels\u00a0<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/12\/19\/15\/79132427-12881267-image-m-2_1703001257218.jpg\" height=\"312\" width=\"274\"><\/p>\n<p>The feature works by measuring the color of blood flowing through the body to determine levels of oxygen in just 15 seconds, according to Apple.\u00a0<\/p>\n<p>Masimo told Bloomberg that\u00a0a software fix would be an insufficient remedy and &#8216;the hardware needs to change.&#8217;\u00a0<\/p>\n<p>If Apple does change the algorithm, the tweaks could reduce that accuracy or change the sensor&#8217;s functionality, making the feature irrelevant.<\/p>\n<p>The report also noted that if Apple is forced to replace hardware, it will take at least three months to produce and ship corrected models.\u00a0<\/p>\n<p>The dispute began in 2013 when Masimo met with Apple to discuss a possible collaboration for the Apple Watch project.<\/p>\n<p>But Apple opted not to join Masimo due to its focus on hospital products, which does not align with the tech giant&#8217;s consumer focus model.<\/p>\n<p>Masimo sued Apple in federal court in 2020 and again in 2021 after the Apple Watch Series 6 release, the first model to have the blood oxygen feature.\u00a0<\/p>\n<p>The company claimed that Apple infringed on two patents related to hardware that is used in the Apple Watch sensors.\u00a0<\/p>\n<p>The ITC,\u00a0which is responsible for clamping down on unfair trade practices, handed down its order in October, starting the clock on a 60-day Presidential Review Period, now set to expire on December 25.\u00a0<\/p>\n<p>The Biden administration can veto the ITC ban, but the White House has not acted.\u00a0<\/p>\n<p>A complete ban would prohibit Apple from importing new Series 9 and Ultra 2 devices into the US, leaving the lower-end SE models only available for purchase.\u00a0<\/p>\n<p>A Masimo spokesperson told DailyMail.com: &#8216;After a thorough multi-year legal investigation, the ITC found that Apple infringed certain of Masimo&#8217;s patented innovations for measuring blood oxygen.\u00a0<\/p>\n<p>&#8216;The decision to exclude certain foreign-made models of the Apple Watch demonstrates that even the world&#8217;s most powerful company must abide by the law.<\/p>\n<p>&#8216;The ITC\u2019s expert judgment in this matter should be respected, protecting intellectual property rights, maintaining public trust in the United States&#8217; patent system and encouraging US industry.<\/p>\n<p>Source: <a href=\"https:\/\/www.dailymail.co.uk\/sciencetech\/article-12881267\/apple-watch-software-rescue-ban-patent-infringement.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s $18bn smartwatch rescue mission: Tech giant races to avoid historic ban in the US that could last until 2028 A report claims that Apple is spending $17 billion to&hellip;<\/p>\n","protected":false},"author":2,"featured_media":244104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple has $17 billion rescue mission to avoid smartwatch ban - lovemainstream.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovemainstream.com\/lifestyle\/apple-has-17-billion-rescue-mission-to-avoid-smartwatch-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple has $17 billion rescue mission to avoid smartwatch ban - lovemainstream.com\" \/>\n<meta property=\"og:description\" content=\"Apple&#8217;s $18bn 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