Jacquemus has touched down in Courchevel, a luxurious, world-class ski resort located in the French Alps’ Tarentaise Valley, to open its first-ever Mountain Shop.<\/p>\n
Titled “LES VACANCES AU SKI DE JACQUEMUS,” the wintertime storefront takes cues from the brand’s Parisian boutique on Avenue Montaigne. From the outside, the outpost welcomes visitors with a rack of iconographic snowboards posted up on an exterior rack and a silver-toned Christmas tree peeking out from its window.<\/p>\n
Upon entrance to the cozy, neutral-toned space, guests are welcomed by Jacquemus’ much-loved accessories, including its Le Bambino bag, which take centerstage on the shop’s decorative podium. The label’s signature Winter 2023 ready-to-wear pieces, meanwhile, line racks on either side of the room.<\/p>\n
In his signature fashion, creative director Simon Porte Jacquemus crafted a number of innovative advertisements to promote the space, which he shared on Instagram over the weekend. Among them, the designer sent both a platter of silver Le Bambino bags and a Christmas tree down the resort’s slopes on a pair of Jacquemus-branded skis, and he also put his famous Le Chiquito bags on a conveyor belt that likens itself to those used by beginner skiers.<\/p>\n
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