{"id":243258,"date":"2023-12-08T13:54:45","date_gmt":"2023-12-08T13:54:45","guid":{"rendered":"https:\/\/lovemainstream.com\/?p=243258"},"modified":"2023-12-08T13:54:45","modified_gmt":"2023-12-08T13:54:45","slug":"four-viral-beauty-brands-you-didnt-know-you-could-buy-at-boots-the-sun","status":"publish","type":"post","link":"https:\/\/lovemainstream.com\/beauty-and-fashion\/four-viral-beauty-brands-you-didnt-know-you-could-buy-at-boots-the-sun\/","title":{"rendered":"Four viral beauty brands you didn&#x27;t know you could buy at Boots | The Sun"},"content":{"rendered":"<p>THIS week, high-street giant Boots opened a brand new beauty concept store in Battersea, with appearances from celebs like Chris Appleton and Sam Faires and hundreds of dedicated beauty fans hoping to get a first look at what the new store has to offer.\u00a0<\/p>\n<p>Fabulous\u2019 Beauty Editor Tara Ledden was the very first person to set foot inside the new Boots Beauty store and spoiler alert: it\u2019s nothing like the Boots on your high street.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/BEAUTY.jpg\"><\/p>\n<p>Packed with over 250 brands across haircare, skincare, make-up, fragrance and electricals &#8211; but not a single deodorant or tampon in sight, it\u2019s a real beauty destination.\u00a0<\/p>\n<p>For the first time ever, there\u2019s specially trained, dedicated skincare and haircare boots beauty specialists, and there\u2019s even a dermatologically trained pharmasist on site who you can book appointments with to discuss skin concerns such as eczema, acne and psoriasis.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/NINTCHDBPICT000864739640.jpg\"><\/p>\n<p>Dyson, Shark, Cloud Nine and DryBar all have dedicated stands for their heat tools &#8211; and you\u2019ll find Dyson experts in store to help you get to grips with their tools whether you\u2019ve already got one at home or have put it at the top of your Christmas list.\u00a0<\/p>\n<p>Most of the 250 brands you\u2019ll recognise from the beauty halls up and down the country &#8211; spanning from affordable to pure luxury with everything from E.l.f. Cosmetics, Maybelline and Rimmel to celebrity approved icons like Armani, Dior, Nars and Bobbi Brown to shop from.\u00a0<\/p>\n<h2>READ MORE IN BEAUTY<\/h2>\n<p><source media=\"(-webkit-min-device-pixel-ratio: 1.5)\" data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/two-beautiful-women-choosing-perfect-818481674-1.jpg\"><source data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/two-beautiful-women-choosing-perfect-818481674-1.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/08\/two-beautiful-women-choosing-perfect-818481674-1.jpg\"><\/picture><span>UP FOR GRABS <\/span><\/p>\n<h3>High street beauty shop could be SOLD affecting 250 store locations<\/h3>\n<p><source media=\"(-webkit-min-device-pixel-ratio: 1.5)\" data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2018\/05\/nintchdbpict000406961057.jpg\"><source data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2018\/05\/nintchdbpict000406961057.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2018\/05\/nintchdbpict000406961057.jpg\"><\/picture><span>PRETTY PICKS <\/span><\/p>\n<h3>Iconic beauty brand to open shops in the UK for first time in 137 years<\/h3>\n<p>But, they\u2019ve also launched some new and less expected brands which will surprise you!\u00a0<\/p>\n<h2><strong>R.E.M. Beauty\u00a0<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/NINTCHDBPICT000864739661-2.png\"><\/p>\n<p><strong>\u00a316 from R.e.m Beauty &#8211; BUY NOW<\/strong><\/p>\n<p>Only one word comes to mind when I first saw this range: futuristic.\u00a0<\/p>\n<p>It\u2019s the brain-child of pop-sensation Ariana Grande, who is known for her playful make-up looks.\u00a0<\/p>\n<h2>Most read in Fabulous<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/as-fab-washing-machine.jpg\"><\/picture><span>LIKE MAGIC\u00a0 <\/span><\/p>\n<h3>The secret button in your washing machine that stops clothes smelling musty<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/KS-cat-burglar-comp.jpg\"><\/picture><span>STAY SAFE <\/span><\/p>\n<h3>I&#8217;m an ex-cat burglar &#8211; an easy home fix will scare off 9 out of 10 robbers<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/tp-composite-naked-about-the-house.jpg\"><\/picture><span>BARE NECESSITIES <\/span><\/p>\n<h3>I spent a week naked to see if it made me healthier like Fred Sirieix<\/h3>\n<p><\/span><span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/newspress-collage-9dp2ixfz8-1701861271926.jpg\"><\/picture><span>AGE LESS <\/span><\/p>\n<h3>I\u2019m 58 but have zero wrinkles thanks to my simple five-step anti-shrivel routine<\/h3>\n<p><\/span><\/p>\n<p>The space-age packaging and glitter packed formula\u2019s are straight out a Euphoria dream world &#8211; making it perfect for party season!<\/p>\n<p>If I had to pick one product from the range, without a doubt r.e.m. beauty Midnight Shadows Lustrous Liquid Eyeshadow, \u00a316, take top spot.\u00a0<\/p>\n<p>The pointed doe-foot applicator means you can apply them straight to your eyelid and then blend out with your finger for a seamless, low-maintenance glitter eye look.\u00a0<\/p>\n<h2><strong>DRUNK ELEPHANT\u00a0<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/a3a04ebf-7823-41d5-aec9-4b5f5b3479b9.jpg\"><\/p>\n<p><strong>\u00a333 from Boots &#8211; BUY NOW<\/strong><\/p>\n<p>If I was a betting person. I\u2019d wager good money that Drunk Elephant is the most popular skincare brand of 2023.\u00a0<\/p>\n<p>Despite launching an entire decade ago, thanks to a slew of viral launches on Tiktok this year the brand\u2019s popularity has gone to a whole new level.\u00a0<\/p>\n<p>Personally, I\u2019m a huge fan of the B Goldi drops that launched at the start of Autumn.\u00a0<\/p>\n<p>The subtle gold hue is the ideal antidote to dull winter skin, and the clever formula contains naicinamide to help reduce redness and dark spots over time while also controlling oil production and soothing skin, and isn\u2019t at all oily or greasy like most glow-boosting primers.\u00a0<\/p>\n<h2><strong>OUAI<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/132c1417-8871-41b2-9784-a1723a864aeb.jpg\"><\/p>\n<p><strong>\u00a334 from Boots &#8211; BUY NOW<\/strong><\/p>\n<p>Founded by hair stylist to the stars Jen Atkin &#8211; who boats a celeb client list including the likes of Jennifer Lopez, Chrissy Teigen, Katy Perry and basically every single member of the Kardashian family &#8211; it\u2019s safe to say the hair products are some of the best on the market.\u00a0<\/p>\n<p>OUAI Super Dry Shampoo, \u00a324, is head and shoulders above the rest, and Ouai Wave Spray, \u00a312, creates perfectly undone beachy texture every single time.\u00a0<\/p>\n<p>What\u2019s more surprising, is the brand makes some extremely impressive perfumes and body products, with the brand\u2019s original body lotion &#8211; OUAI Body Cr\u00e8me, \u00a334 &#8211; being a pretty solid dupe for La Mer!<\/p>\n<h2><strong>BUBBLE<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/NINTCHDBPICT000864739655-1.png\"><\/p>\n<p><strong>\u00a314 from Boots &#8211; BUY NOW<\/strong><\/p>\n<p>Out of all the new beauty brands that have come across my desk in the last couple of months, this is by far the most popular among the office &#8211; and their kids!\u00a0<\/p>\n<p>It\u2019s fun, no-frills and suitable for all ages. Never fussy or overcomplicated, and the formulas are gentle enough for even sensitive skin.\u00a0<\/p>\n<h2>Read more on The Sun<\/h2>\n<p><source media=\"(-webkit-min-device-pixel-ratio: 1.5)\" data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/newspress-collage-y4f4d6z8k-1701955308117.jpg\"><source data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/newspress-collage-y4f4d6z8k-1701955308117.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/newspress-collage-y4f4d6z8k-1701955308117.jpg\"><\/picture><span>FINAL FIX <\/span><\/p>\n<h3>Sceptical Strictly fans accuse show of fix in favour of \u2018BBC favourite\u2019 <\/h3>\n<p><source media=\"(-webkit-min-device-pixel-ratio: 1.5)\" data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/crop-24979423.jpg\"><source data-srcset=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/crop-24979423.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/12\/crop-24979423.jpg\"><\/picture><span>KITCHEN SKILLS <\/span><\/p>\n<h3>Sue Radford&#x27;s daughter Tillie shows off cooking skills as she makes dessert<\/h3>\n<p>The accessible price point is an added bonus &#8211; everything in the range costs less than \u00a320.\u00a0<\/p>\n<p>It launched at boots.com on Wednesday, where you can get your hands on the much awaited dark-circle busting Bubble Morning Rays Brightening Eye Cream, \u00a314, and you will find it in 200 stores nationwide from the new year!\u00a0<\/p>\n<p>Source: <a href=\"https:\/\/www.thesun.co.uk\/fabulous\/24982279\/boots-viral-beauty-brands\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THIS week, high-street giant Boots opened a brand new beauty concept store in Battersea, with appearances from celebs like Chris Appleton and Sam Faires and hundreds of dedicated beauty fans&hellip;<\/p>\n","protected":false},"author":2,"featured_media":243257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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