Actor, producer and martial artist Michelle Yeoh is officially the newest brand ambassador for Balenciaga. In her new role, the decorated multi-hyphenate, who already boasts a longstanding relationship with the Paris-based fashion house, will represent the Demna-led label at key events and appear in the imprint’s promotional imagery.<\/p>\n
\u201cI am thrilled to join Balenciaga as a brand ambassador,\u201d said Yeoh in a statement. \u201cFor me, fashion is a form of art. It\u2019s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier. It is an honor to partner with Balenciaga.\u201d<\/p>\n
To commemorate Yeoh’s ambassadorship, Balenciaga enlisted British documentary photographer Platon, who is known for his photographs of fashion’s revolutionaries and previously shot imagery for Balenciaga’s seasoned ambassadors Isabelle Huppert and PP Krit Amnuaydechkorn, to lens a portrait of the actress.<\/p>\n