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<\/p>\nTelly viewers spend an average of three-and-half hours watching new shows – and old favourites – per binge session, according to research.<\/p>\n
The love for re-watching television series is stronger than ever though, with 83% confessing to a soft spot for re-watching shows they've seen before. And 32% of the 2,000 adults polled tune into their beloved shows several times a week.<\/p>\n
Around six in 10 (61%) do this due to nostalgia, while 44% find comfort in the familiar, and 38% simply did not know what to watch next.<\/p>\n
This survey, commissioned by free streaming service UKTV Play, also found nostalgia holds a special place in the hearts of 75%, making it a critical factor when selecting a TV show. <\/p>\n
For those who can't resist the allure of binge-watching, 67% indulge in long TV marathons.<\/p>\n
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More than a third (35%) have stayed up all night to finish a show, and 14% have foregone social outings. While 13% have sneakily watched episodes at work.<\/p>\n
It also emerged 38% revisit all the episodes in every season, while 21% opt for only specific episodes they enjoyed the most- and 17% prefer to rewatch only their favourite seasons of the show.<\/p>\n
The cult-classic \u2018Friends\u2019 continues to hold a special place in our hearts, with 43% admitting to watching an episode of the popular show more than twice. However, British classics still resonated with bingeing adults, with 28% watching an episode of Emmerdale more than once and 17% checking in on EastEnders ' famous Albert Square multiple times.<\/p>\n
The study also found the allure of classic British TV means 19% never miss an episode of their favourite soap, while 12% watch regularly but occasionally miss a few episodes. Despite this, 46% are also often looking for fresh content.<\/p>\n
Paula Fitzgerald, head of digital content at UKTV, said: \u201cWe commissioned this survey to gain a deeper understanding of the television viewing habits of Brits. It's clear that television remains a beloved and integral part of people's lives, with our findings shedding light on the enduring appeal of both classic shows and the evolving landscape of modern streaming platforms.<\/p>\n
"We're thrilled to be at the forefront of entertainment, delivering content that resonates with viewers, whether they're rediscovering old favourites or exploring exciting new series."<\/p>\n